Thursday 25 September 2014

Black Dahlia Lacquer Press Release

Hey guys, I received press release information for a new Indie polish line called Black Dahlia Lacquer.  This will be their first release and they have three collections releasing for pre-order as of September 28th.  I don't have any experience with the brand as they are new, but you may want to check them out.  Currently their website is under construction and will be up as of the pre-sale launch.  I hope to be able to provide an update with shipping information and photos once the shop is live.  Information below is directly from the maker.

UPDATE: Shipping to Canada starts at $7.50 per polish and $1.50 per additional polishes.  Collections are shipped at a discounted rate, as the 6 polish collection ships at $13.00.  So shipping isn't bad.  On top of that there is a discount for 10% available until October 3rd.  Enter 10OFFPRESALE to get 10% off.


BLACK DAHLIA LACQUER LAUNCHES NEW INDIE POLISH LINE, UNVEILS THREE COLLECTIONS

Black Dahlia Lacquer, a newly formed independent nail polish company, will formally launch online at noon Central Standard Time on October 3, 2014. The company will open for pre-sales on September 28, 2014 at both www.blackdahlialacquer.com and a secondary shop at https://www.etsy.com/shop/BlackDahliaLacquer.

“Black Dahlia Lacquer showcases our love of polish through bright colors and textures,” said Black Dahlia Lacquer owner Deanna Morey. “We’ve worked hard to develop nail lacquers that will appeal to all women – from those that prefer more conservative neutrals to full-coverage gold glitter and bright blue holographic polish for more adventurous clients. We are confident that our customers will love our polish as much as we loved creating them.”
         
Black Dahlia Lacquer will unveil three polish collections including The Essentials, a 6-piece neutrals collection; Hanging on to Summer, a collection of six fun, brightly colored summer lacquers, and Fall 2014, a 12-polish collection of richer fall colors. Polishes to be released include cremes, shimmers and full-coverage glitter polishes as well as textured and holographic nail lacquers. All polish is mixed by hand and has undergone rigorous testing prior to release.
         
The company is owned by Morey, a former writer, and her daughter Aubrey Sheffield, a college student currently studying nursing.
         
“Our collections celebrate rich colors and textures, particularly our fall collection,” Sheffield said. “Our three collections offer something for everyone.”
         
Both the Hanging on to Summer and Fall 2014 collections were inspired by a variety of flowers, foliage and blooming plants.
         
Most polishes including cremes, shimmers and glitter polishes will cost $6 for the petite 8 ml size and $9.50 for the 14 ml full size. Holo or duochrome polishes will cost $6.75 for petites and $10.75 for full size. Both sizes include flat brushes and stainless steel mixing balls.